Maximizing Profits With Website Design and Layout: Part I

was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to have a educated opinion, so I’d like to share what I think about how design and layout can effect your profitability.


First off lets look at some recent screen resolution statistics:


Screen Resolution 2004 2005
800×600 35% 28%
1024×768 50% 56%
>1024 10% 11%
smaller/unknown 5% 5%